Strategic Leadership

I align design with business outcomes and build organizational capability

Client Retention

100%Strategic design prevented attrition

SUS Score

90Business outcome, not vanity metric

Systems Built

5+Frameworks that scale beyond projects

Turning design from cost center to competitive advantage

The Problem

The Problem You're Facing

Your design team ships work, but design isn't driving business strategy. Leadership sees it as a service function, not a strategic partner. You need someone who can connect design decisions to revenue, retention, and market position.

Proof of Work

I've Delivered These Results

I've transformed design from "make it pretty" to strategic business driver in organizations that actively resisted it

Positioned design as solution to client attrition crisis—turned around 100% client retention through modernization

Built frameworks that outlasted projects: UX principles, consulting guides, career paths that scaled beyond me

Changed stakeholder perception through business-outcome workshops—made research tangible in research-hostile culture

Partnered with product leadership to embed design in roadmap planning, not just execution

The Approach

How I Work

Audit where design decisions impact business metrics—map design work to revenue, adoption, and retention

Build bridges to executive leadership through their language: customer lifetime value, market differentiation, operational efficiency

Create systems that make good design inevitable—principles, frameworks, and processes that scale

Case Study

Strategic Transformation at WTW

Challenge

Legacy products bleeding clients in oligopolistic market. Design seen as cosmetic. No seat at strategic table.

Approach

Built business case for design through client retention lens. Created UX principles that aligned with business goals. Ran workshops that made executives participants, not approvers.

Outcome

Stopped client attrition. Achieved 100% adoption of modernized products. Design became embedded in product strategy, not just execution.

With Intentional Design

Design becomes a board-level conversation. Product roadmaps are co-created with design. Business outcomes improve measurably. Your team gets budget and headcount because leadership sees the ROI.

Without Action

Design remains tactical. Talented leaders leave for companies where design has real influence. Competitors with stronger design strategies win market share.

Let's Build Something

Let's Work Together

I bring proven strategic leadership that delivers measurable business outcomes in challenging environments.