Improving search ranking can be daunting, considering search engines are notoriously secretive about their formulas in order to prevent the masses from taking advantage of the formulas for a profit. Sometimes that fairness upsets the big brands on the block (although not lately) but it makes Google one of the most egalitarian sites on the internet. Anyone and everyone with a website has a chance to be on the first page of Google search results. The real key is knowing what search engine robots are looking for when they come to your site.

What you must be thinking now is “How can he say that he knows ways to improve search ranking, when the search engines are keeping their formulas a secret?” Well, the proof is in the pudding, as they say. Search engine optimization, or SEO, is oftentimes a matter of using the scientific process. Try something and if it doesn’t work, try something else. Eventually you’ll come to proven conclusions of how to improve your search ranking.

The following are 3 quick ways you can improve your search ranking:

• Improve your keyword use. – This doesn’t mean keyword stuffing. It also doesn’t mean overloading the keyword meta data that Google actually ignores. What it really means is using words and phrases that relate specifically to your business and improve the quality of your site. The search robots are constantly under the watchful eye of actual humans, and as such, they are continually redesigned and improved in order to give optimum results to searchers. Don’t try to trick them. The bottom line here is that you need to create quality content that serves your customers and web users. Or you can find someone who will help you improve your ranking.
• Use keyword specific page titles – Quick! Look up at the top of your browser window. Way at the top. Now that I have you back, I’m sure you noticed that there was some writing up there that displayed the title of this blog post, and the name of the website you’re visiting. So why’s this important? That writing at the top of the page is the very first bit of content that a search engine robot sees when it comes by to index your site. That makes it a first-impression of sorts, and you know the deal about first impressions. Improve your ranking by inserting meaningful keywords that relate to the content for that page into the title tag.
• Invite others to link to your site – Amongst SEO specialists, the typical opinion of ranking formulas is that one of the most important aspects of search ranking is linking. There are a lot of other elements that make up the supposed formula, such as the popularity of the sites that link to yours and where the links are on the page, but the main idea is to attract links. If you have a blog, invite guest bloggers to write a post and then link back to your site from theirs. It’s also important to have quality linkable content that other sites will want to reference. Lastly, you should be linking out to other sites as well. Improving your search ranking can be as simple as becoming a part of the community of people in your field.

These steps may seem oversimplified to the experienced eye, however they can make a difference. Getting to the first page of search results can have a major effect on a company’s income, so why not give it a shot? Try these small steps and keep a sharp eye on your rankings for a few weeks, and if things don’t improve, try changing a few things and go back to watching the results. Sooner or later you’ll likely find a nice mix, and even if you don’t make it to page one, any small improvement in your search ranking could make a big difference.