Not Writing

They say it’s better to not have a blog than to have one where you don’t bother writing anything. I’m not sure if that’s true, but if it is, then I guess it would be better if I just got rid of the site. I don’t think I will though.

Should I be sad?

How is it that so many people have no idea what the word transgression means?

Google_Search_Trend

The Most Important People on the Web

Pssstt . . . They’re your users.
Google Webmasters support:
Make pages primarily for users, not for search engines.

I Can’t Wait To See Art&Copy

We’ll have to convince them to come to Phoenix. I don’t want to wait a year for video.

SEO and Copywriting Can Be Real Workouts

I spend a fair amount of time in the gym each week (probably around 5 hours or so) and the more I write copy for ads or websites, the more I see how the work done in the gym is a lot like the work done on the screen or page. Here are just a [...]

Improve Search Ranking Without Too Much Effort

Improving search ranking can be daunting, considering search engines are notoriously secretive about their formulas in order to prevent the masses from taking advantage of the formulas for a profit. Sometimes that fairness upsets the big brands on the block (although not lately) but it makes Google one of the most egalitarian sites on the [...]

Advertising Needs More Puppets

It’s a simple concept, but one that’s often lost on us advertising types. It goes something like – “Put puppets in moving picture shows, and they will be funny.” – or whatever. I’m not sure what the exact wording is, but I know it’s truly a gold nugget of knowledge that often, in striving to [...]