Improving search ranking can be daunting, considering search engines are notoriously secretive about their formulas in order to prevent the masses from taking advantage of the formulas for a profit. Sometimes that fairness upsets the big brands on the block (although not lately) but it makes Google one of the most egalitarian sites on the [...]
It’s a simple concept, but one that’s often lost on us advertising types. It goes something like – “Put puppets in moving picture shows, and they will be funny.” – or whatever. I’m not sure what the exact wording is, but I know it’s truly a gold nugget of knowledge that often, in striving to [...]