Skills
Social Media Strategy – Accomplished in creation of comprehensive social media content and engagement plans.
Project Management – Manages teams of vendors and internal personnel to create and execute web marketing and site building.
Analytics – Experience monitoring sites and social media accounts using a variety tools including Google Analytics, Hoot Suite, Facebook and others and generating custom reports and analysis for each site.
E-mail Marketing – Proficient in a variety of campaign management software. Experience managing multiple campaigns for multiple clients.
Information Architecture and Usabilty – Skilled in creation of Sitemaps and usability analysis.
HTML/CSS – Knowledge of HTML and ability to edit using content management systems and raw code.
AdWords – Proficient with Google AdWords for PPC content and search advertising, as well as keyword research for organic optimization.
Education
Bachelor of Sciences, Marketing – Arizona State University, Tempe, AZ. December 2007
Experience
February 2010 – Present
Online Communications Manager – Make-A-Wish Foundation® International
- Worldwish.org traffic growth of 35% year over year from 2010-2011
- Social Media strategy and execution. Audience growth rates of more than 20% month over month since April 2010
- World Wish Day® comprehensive online campaign planning and execution, including social media, website, banner advertising and PPC components.
September 2007 – February 2010
Writer/Online Marketing Specialist – Park&Co, A Branding and Advertising Agency. Phoenix, Arizona
- Writing, editing and managing content for multiple email marketing campaigns, across mutliple clients and industries
- Web content copywriting and editing
- Analytics monitoring and analysis for multiple sites including goal management and ROI calculation
- Information architecture for a variety of website sizes and complexities
June 2007 – September 2007
Brand Analytics Intern – Six Degrees, A Sensory Branding Agency. Scottsdale, Arizona
- Coordinated and managed the recruitment of respondents for in-field brand research
- Analyzed key data for quantitative brand research studies
- Disseminated critical logistical information internally and externally
- Communicated with the client about recruiting needs
Oct 2006 – May 2007
Marketing Intern – Scientific Monitoring Inc. Scottsdale, Arizona
- Assisted in corporate rebrand, development of new collateral materials
- Created product matrices and benchmarked SMI’s capabilities versus possible new markets for entry
Aug 2005 – Oct 2006
Player Services Assistant Supervisor – Superstition Mountain Golf and Country Club, Apache Junction Arizona
- Assisted in supervision of 9 player services personnel
Oct 2003 – Aug 2005
Player Services Supervisor – The Mirabel Club, Scottsdale, Arizona
- Supervised staff of 10 player service personnel, as well as scheduling and inventory management
Aug 2000 – Oct 2003
F-16 Fighting Falcon Crew Chief – Luke AFB, AZ. Misawa AB, Japan.
- Managed aircraft launch and recovery, maintenance forms, and complex airframe and powerplant maintenance
References – Available upon request.
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